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Cape Agric Solutions (Pty) Ltd – Privacy Policy

Effective Date: June 25, 2010

www.capeagricsolutionsptyltd.com. We are committed to protecting the privacy and confidentiality of the personal information entrusted to us by our customers, farmers, suppliers, and website visitors.

This Privacy Policy explains how we collect, use, store, disclose, and safeguard your personal information in strict compliance with the South African Protection of Personal Information Act, No. 4 of 2013 (POPIA).

1. The Information We Collect

To process your livestock and produce orders efficiently, we may collect and process the following categories of personal information:

  • Contact Information: Your name, surname, company/farm name, email address, physical farm or delivery address, and telephone/WhatsApp numbers.

  • Transaction and Financial Data: Details about payments made to or from you, bank account details (for processing refunds or invoicing), and purchasing history (e.g., quantities of Point of Lay hens or eggs ordered).

  • Technical Data: Your IP address, browser type, location data (if placing an order with delivery requirements), and usage statistics while navigating our website.

2. How We Collect Personal Information

We collect personal information directly from you through various touchpoints, including when you:

  • Fill out quotation or order request forms on our website.

  • Contact us via email, telephone, or WhatsApp regarding poultry or fresh goods.

  • Register for an online customer profile or subscribe to our agricultural newsletters.

  • Interact with our logistical team to arrange farm deliveries or pickups.

3. Purpose of Processing Your Personal Information

In accordance with POPIA, we will only process your personal data for legitimate, lawful, and specific business purposes. These include:

  • Fulfilling Orders and Logistics: Preparing invoices, coordinating secure farm deliveries, verifying live poultry shipments, and handling secure payments.

  • Customer Support: Responding to your questions, processing health claims, or updating you on stock availability (such as chick or hen hatching cycles).

  • Legal Compliance: Complying with South African tax laws, agricultural regulations, or mandatory veterinary and biosecurity tracking.

  • Marketing Communication: Sending you updates about upcoming poultry batches, pricing specials, or farming insights, provided you have consented to receive such communications (you may opt-out at any time).

4. Direct Marketing and Your Right to Opt-Out

We respect your right to control how your data is used for marketing. If you receive marketing emails or text messages from Cape Agric Solutions (Pty) Ltd, you can easily unsubscribe at any time by clicking the "Unsubscribe" link at the bottom of the email or replying with an "OPT-OUT" request via text or WhatsApp.

5. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We only share your data with trusted partners and third-party service providers who assist us in running our business, subject to strict confidentiality agreements:

  • Logistics & Delivery Teams: Specialized transport drivers who require your physical farm address and phone number to coordinate safe livestock delivery.

  • Payment Gateways & Financial Institutions: Secure payment processors necessary to authenticate electronic funds transfers (EFT) or online transactions.

  • Legal Authorities: If required to do so by South African law, or to protect the safety, biosecurity, and rights of Cape Agric Solutions (Pty) Ltd.

6. Information Security

We take the security of your data very seriously. We have implemented appropriate technical and organizational measures to prevent your personal information from being accidentally lost, used, altered, disclosed, or accessed without authorization. Our website uses secure protocol encryption (HTTPS) to shield your interactions.

7. Data Retention

We will only retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the satisfying of any legal, accounting, or historical agricultural reporting requirements.

8. Your Legal Rights Under POPIA

As a data subject in South Africa, you have specific rights regarding your personal information. You have the right to:

  • Access: Request confirmation of whether we hold your personal information and obtain a copy of that data.

  • Correction/Rectification: Request that we update, amend, or correct any outdated, incomplete, or inaccurate personal details.

  • Deletion: Request that we permanently delete your personal information from our active databases, subject to legal record-keeping exemptions.

  • Object: File a complaint with the South African Information Regulator if you believe your personal data is being processed unlawfully.

9. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our operational procedures or legal frameworks. Any updates will be published directly on this webpage with a revised "Effective Date."

10. Contact Our Information Officer

If you have any questions about this Privacy Policy, wish to exercise your legal rights under POPIA, or need to update your client information, please reach out to us:

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